“National Tourism Organization of Korea” (Moscow representative office), LjN8KRUJb
Corporate tourists from all over the world are increasingly exploring the MICE capabilities of South Korea. Speaking at a Moscow event dedicated to business holidays in this country East Asian country, Director of the Moscow Representative Office of the National Tourism Organization of Korea (NOTK) He said that interest in this segment is also growing in the Russian market. About demand and trends – in the material.
In 2019, 1142 of the 12 thousand largest international events were held in South Korea. In 2023, South Korea received six times more tourists on MICE tours than a year earlier. Volumes in this segment are steadily approaching the dockside indicators.
CORPORATE TOURISTS FROM RUSSIA PAID CLOSE ATTENTION TO SOUTH KOREA
The Russian market has also revived. Director of the Moscow representative office of NOTK Lee Gyeongmin at a business breakfast for representatives of the travel industry, which was held on May 13 in Moscow, said that every month Russian tour operators accept about 30 requests for events in South Korea. This year, groups of 50-100 people are already being formed.
A number of factors contribute to increasing the attractiveness of the country in the eyes of business travelers: sustainable development of business infrastructure, modern technologies, an exceptionally reliable IT environment, security and transport accessibility, convenient logistics within the country, hotels for every taste, extensive sightseeing opportunities of the ancient country. The Korean cultural wave “hallyu” – dramas and K-pop music popular all over the world – also makes a significant contribution to the recognition of the country, said Ekaterina Lopukhina, head of marketing at the Moscow representative office of NOTK.
NOTK plans to maintain demand by actively working to promote MICE capabilities in South Korea in the Russian market. Now the MICE direction is one of the priorities for the national tourism office.
A support program from the National Tourism Organization of Korea has been thought out for MICE groups. For example, if a tour operator gathers a group of 10 people with a stay of more than two nights, the Korean tour operator, depending on the format of the tour and the number of tourists, will present gifts – from souvenirs and free entrance tickets to museums, shows, national parks to a special lunch and reimbursement of rent for premises.
WHERE TO HOLD A BUSINESS EVENT IN SOUTH KOREA
There is a place in South Korea for an event of any scale and format. There are decent locations for MICE both in Seoul and in other major cities of the country – Incheon, Busan, Daegu, Gwangju, Gangwon-do. Getting around the country is easy – you can travel the whole country by train in 8 hours or fly by plane in an hour.
Korea is an original, very interesting country with vivid taste impressions. Therefore, business trips here can easily be diversified with an entertaining leisure program. The range is simply endless – from royal palaces and ancient traditional quarters to skyscrapers, Disneyland, restaurants, shops and beaches.
